The Falls Festival is not just any event. It has played a major role for tourism in the small towns of Lorne, Victoria and Marion Bay, Tasmania.
Because these two locations are outside the big cities, it has forced festival go-ers to explore the less well-known areas surrounding it; especially since more than half the festival's 14,500 fans came from interstate.
The benefit of tourism from the Falls Festival is the significant economic impact on Tasmania and Victoria. “An independent economic assessment was carried out for both states post 2008 event, and the findings showed that The Falls in Victoria creates a significant economic impact of $27.2 million and reported that the 2008 event injected $22.5million into the Tasmanian. The Falls Festival benefits the local economies through direct expenditure by the event, indirect expenditure associated with the event, employment as well as tourism and music industry stimulation.”
Tourism Tasmania, who sponsors the Marion Bay event, promotes the Falls Festival by offering free tickets, car hire, and free accommodation for interstate tourists through a competition asking participants to take photos of Marion Bay. Photos of the winners picture are published on the official Falls Festival site including a feature article about the experience. The chance to win these offers attracts more tourists from local and interstate, benefiting the festival and tourism industry of Tasmania.
For more information on what to do, where to go and where to stay in Lorne, Victoria, check out these websites:
The Falls Festival website has some great information on where to go and what to see if you feel like exploring before or after the festival itself. Both Lorne and Marion Bay are idyllic locations, boasting great natural beauty, as well as many hidden treasures, which can be researched through the sites above.
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